In today’s fast-paced digital world, relying solely on social media to sell products can be limiting. For Kalakriti by Paroma, a thriving artisanal brand, this was their reality. While their unique products garnered attention, the inefficient customer journey led to delayed conversions, reduced customer satisfaction, and operational challenges. That’s when Kalakriti partnered with Growth Atom to take their business to the next level by creating a Shopify-powered eCommerce website.
Here’s how we transformed Kalakriti’s online presence and helped them achieve a 700% increase in engagement.
Understanding the Challenges
High conversion time: Social media was the sole sales channel, making it difficult to convert inquiries into purchases quickly.
Inefficient processes: Without a dedicated eCommerce platform, order management and customer communication were time-consuming.
Poor customer experience: Browsing and purchasing products was cumbersome for customers, leading to missed opportunities and dissatisfied buyers.
Kalakriti needed a streamlined solution to manage sales, improve their customer experience, and enhance operational efficiency.
The Growth Atom Solution: Crafting Kalakriti’s Online Identity
Our approach began with a deep understanding of Kalakriti’s brand values and their customers’ needs. From there, we implemented a comprehensive strategy to design and launch a custom Shopify eCommerce website.
1. Branding and Theme Customization
Branding alignment: Defined Kalakriti’s aesthetic and tailored a Shopify theme to reflect their artisanal elegance.
Custom theme design: Adapted the theme to match Kalakriti’s style, balancing modern functionality with a unique artistic flair.
2. Website Development and Product Management
Seamless navigation: Designed intuitive layouts for browsing and shopping.
Product uploads: Edited and categorized all products, ensuring customers could easily find what they were looking for.
Pricing strategy: Assisted in structuring product pricing to appeal to customers while maximizing profitability.
Customer and shipping details: Configured systems for storing customer information and calculating accurate shipping rates and taxes.
3. Secure Payment Integration
A reliable payment system is essential for customer trust. We integrated a secure payment gateway, ensuring smooth transactions and instilling confidence in Kalakriti’s customers.
4. Automated Email Marketing Campaigns
Personalized emails: Sent tailored messages to past customers, promoting new products and offers.
Conversion-focused campaigns: Designed strategies to drive repeat purchases and increase overall sales.
The Results: A 700% Engagement Boost
Streamlined shopping experience: Customers now enjoy a hassle-free process for browsing and purchasing products.
Enhanced brand image: The website reinforces Kalakriti’s position as a premium artisanal brand.
Increased engagement: With the website and automated email campaigns, Kalakriti saw a staggering 700% increase in customer engagement.
