Imagine running a festive campaign in October and completely missing Durga Puja. Or launching a product tagline that sounds catchy in English but awkward even unintentionally offensive, when translated into Bengali. These aren’t hypothetical brand disasters. They happen more often than you’d think. Kolkata isn’t just another metro on your marketing map. It is a… Continue reading Why Cultural Localization Is Important for Brands in Kolkata
Why Cultural Localization Is Important for Brands in Kolkata
